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WHY SHORT FORM VIDEO?

Short form video is a type of video content that is typically under 1 minutes in length. In recent years, it has become increasingly popular on social media platforms, as well as on video-sharing websites like YouTube. There are a few key reasons why short form video is taking over as the preferred format for many content creators and viewers.

Attention span

In the age of the internet, people have shorter attention spans than ever before. With so much content vying for our attention, it's no surprise that short form video has become more popular. It's easy to watch a quick video and get the information we need, without having to commit to a long, drawn-out video.

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Mobile consumption

A large percentage of video content is watched on mobile devices, which makes short form video even more appealing. It's much easier to watch a short video on a small screen, as opposed to a longer video that may be more difficult to see or that requires more attention.

Ease of creation

Ease of creation Another reason for the popularity of short form video is the ease of creation. With the proliferation of smartphones and mobile devices, it's easier than ever for anyone to create and share short videos. This has led to a explosion of content on platforms like TikTok, Instagram, and YouTube, all of which feature a heavy emphasis on short form video.

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Social media algorithms

Many social media platforms, such as Instagram and Facebook, prioritize shorter videos in their algorithms. This means that shorter videos are more likely to be recommended to users, which can lead to increased views and engagement.

Overall, short form video is taking over due to its accessibility, ease of creation, and the fact that it caters to modern attention spans and consumption habits. It's a format that is here to stay, and one that will likely continue to grow in popularity in the coming years.

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